Beverly Hills. Private Studio. For Those Who Don't Follow The Rules.
This is not just fashion. This is attitude.
Raw, handmade, daring pieces.
No trends. No mass production. Just lawless art, made in Beverly Hills.
THIS IS NOT FOR EVERYONE
I left everything. For truth. For freedom. For this.
Once, I had it all —
a thriving fashion business,
a home hidden in the woods near Moscow, with a private pool, gym, silence, and beauty.
I built a life of art, independence, and creation.
But when Russia bombed Ukraine, I couldn’t stay silent.
My family is from Odesa and Crimea. This war wasn’t just political; it was personal.
So I did what most wouldn’t dare:
I left.
I left comfort, success, everything I owned —
and crossed continents with four dogs, one suitcase, and a fire that wouldn’t die.
I slept in my car.
I lived on nothing.
And still — I created.
Today, I stand in Beverly Hills.
I design. I build. I transform.
I sew lawless clothes by hand.
I sculpt beauty in my studio.
I make things no one else dares to make.
This isn’t fashion; this is defiance. This is resurrection. This is BelLacherta.
And it’s only the beginning.
Maxine R Bellay.